Auto Trader Review Sell a Car Online
An In-Depth Look at Auto Trader’s Website for Selling a Vehicle
Oct 1, 2009
Selling a car online is one of the cheapest, fastest and best ways of reaching a lot of potential buyers compared to any other advertising method. What’s the best website for selling a vehicle online?
Auto Trader is one of the best-known medias for selling a car online and in print. Let’s take a look at some of the different aspects of Auto Trader’s website for selling and listing a car or truck.
Auto Trader Home Page Appeal for Car Buyer’s
The home page has immediate appeal to the car buyer. The first thing that attracts the eye is big bold words that read “FIND CARS”. Below the “find cars” text is two drop down menus for vehicle make and the buyers zip code. Once the make and zip code are inputted, it gives the buyer several search options.
Search for
- All cars
- New cars
- Certified cars
- Used Cars
Body Style
- Any body style
- Select a body style
For Sale by
- Dealers and Private Sellers
- Dealers Only
- Private Sellers Only
It also allows the buyer to use several make and models searches at one time with a year range as well as a price range. The search options are easy to use and multifunctional.
Listing a Car For-Sale Online with Auto Trader
Auto Trader has 4 listing options, standard, enhanced, deluxe and VIP. Naturally the lower priced listing is the standard and the price increases for each option respectively. Below is a list of the ad features for each online listing.
Standard Listing
- 3 week listing
- 3 online photos
- Ads appear after other listings
Enhanced Listing
- 8 week listing
- 9 online photos
- Thumbnail photo
- Ads appear before standard listings
Deluxe Listing
- Ad runs until the vehicle sells
- 18 online photos
- Thumbnail photo
- Ads appear before standard listings
VIP Listing
- Ad runs until the vehicle sells
- Dedicated sales consultant
- Vehicle history report
- Detailed inspection
- Pre-qualified buyers
Once a listing option is chosen, Auto Trader gives the seller a series of drop-down menus for various details about the vehicle. There is also a text box where other details can be typed in that is not covered by the drop-down menus. After the vehicle details are inputted, Auto Trader shows how many like vehicles are listed, how many are private sellers vs. dealers and the various price ranges for the like vehicle listings.
Auto Trader is easy to use for both the car seller and the buyer. When selling a car, it gives easy step-by-step instructions for listing a vehicle. Auto Trader claims to attract more than 14 million shopper each month, more than any other vehicle selling website.
They also claim that 8 in 10 visitors to their website are focused on buying cars. Before the vehicle is listed, find out what the car is worth.
Source:
autotrader.com
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